Cyclist safety has become a burning issue for businesses across the UK.
The rising number of accidents has caused many cyclists to take to the streets in protest – particularly in London, where goods vehicles are involved in around 50 per cent of cyclist fatalities.
Companies, of course, share the responsibility for reducing the number of serious collisions, particularly by empowering their staff to drive more safely. We believe safety standards can be improved simply by giving drivers the tools needed to improve performance behind the wheel, whether this is real-time feedback on driving style, training or technological aids.
Recently, we conducted a social media campaign to raise awareness around these issues and received a positive response from the online community. Take a look at some of the top Tweets and get involved in the debate.
Comment at the bottom of this post if you have any views on the issue, either from the perspective of a business, driver or cyclist.
Many of those commenting believed it was important to develop greater understanding between drivers and cyclists, encouraging both to see the road from the other’s point of view.
Following on from this, a number of respondents recommended that businesses put their staff through the Government-run Bikeability course, which teaches cycle proficiency.
But others believe too much emphasis is placed on drivers and called for the authorities to play a greater role in ensuring the roads are safe.
What is your view? Please join the debate by commenting below.