Tracking can be a sensitive subject for your drivers. Any systems that gathers personal data is viewed with suspicion at first – nearly always without justification. Fleet managers are not a faceless force policing their drivers – they are people who are trying to do the best they can for both their staff and the business. And vehicle tracking is an important tool for achieving this. With telematics, everyone wins. You need to show this right from the start through both words and practical actions – for example, by establishing a policy around staff privacy.
Fleet telematics solutions are becoming more and more essential as increasing numbers of businesses adopt them. Putting them in place has become a competitive concern, allowing businesses to utilise their fleets more efficiently than ever. Better fuel usage, safer driving habits, faster and more appropriate job allocation – all of these are benefits of telematics. And this means addressing driver privacy concerns is an important job. It’s not hard – you just need to show that you care as much about privacy as they do. Without staff buy in, you won’t get the most out of your systems and company morale will soon be running on empty.
Luckily for fleet managers and business owners, there are a few quick and easy things you can do to address most common staff concerns and built trust in the early stages of a new solution. We’ve put together eight popular objections to telematics – and a solution for each one. You can read it below, download it for later – and share it with other people if you find it useful.
Best practices for proving you care about privacy, at a glance:
- Be open from the start. Don’t try and install it stealthily.
- Open a conversation early and answer any questions or concerns.
- Be realistic. Talk about the benefits and downsides, rights and responsibilities.
- Provide clear training and support.
- Share the gains with an incentive scheme.
If you want to know more about managing change to a new telematics solution, read our white paper ‘Vehicle tracking: the road map for a happy workforce’. Click here to download it.
Did you find this guide useful? Is there anything we could better? Let us know in the comments below and help us to provide you with better information.