Global PR Manager
London – September 21, 2010: TomTom Business Solutions division crowned John Kerswill and Ian McKean as the winners of the Van Safety Award at this year's MPG Marathon. The team scooped the award after a near-flawless display of driving over two day, the 400-mile event near Stratford-upon-Avon.
Each of this year's eight MPG Marathon van entries were fitted with the TomTom LINK 300 tracking box which not only provided accurate mileage data but also recorded harsh braking and steering inputs as 'driver events'. John (driver) and Ian (navigator) drove a Fiat Doblo van and impressively recorded just one minor driving event over the entire two-day's drive. Two teams tied for second place with very creditable four 'events' each.
John and Ian's smooth and controlled driving style also allowed them to achieve an impressive 58.9mpg, 24.9% above official manufacturer's figures.
The award, endorsed by Roadsafe and the Department for Transport's Van Best Practice initiative, sought to recognise both efficient and safe driving in the light commercial vehicle category. Each entrant's vehicle was fitted with TomTom's LINK 300 telematics system the team with the least number of driving events would then take the honours.
‘We are delighted to have TomTom […] as the telematics provider for the MPG Marathon again this year,’ said Ross Durkin, Managing Editor Fleet World Group. ‘We are keen to underline the link between efficient and safe driving and TomTom's system allows us to unequivocally do just that.’
Irvin Gray, Marketing Manager at TomTom's Business Solutions division, said: ‘Safe driving and reducing fuel consumption go hand-in-hand and the TomTom Van Safety Award encourages drivers, and in the real world fleet managers, to evaluate existing driving styles and make improvements. It is well documented that using telematics systems, in tandem with driver training can produce better fuel results, which ultimately leads to safer roads, while reducing fuel costs.’.
RoadSafe, a partnership of leading companies in the motor industry, echoed the message of safe driving at the event. Caroline Scurr, director Driving for Better Business (a government backed programme delivered by RoadSafe), said: ‘The way a driver controls his vehicle is a good indication of his or her attitude towards safety. Regular harsh braking, for example, usually indicates a lack of awareness, and driving at excess speed is dangerous. John and Ian have performed to a very high standard and are to be congratulated on being an outstanding example of what can be achieved. Telematics systems such as this highlight good driving, but are also invaluable to managers and fleet directors in identifying drivers who put their vehicles and other road users at risk.’