Global PR Manager
Amsterdam, 29 November 2011
TomTom and private lease company Mijndomein Auto partner-up to offer a CO2 neutral private lease programme.
Consumers and businesses can lease a brand new Peugeot 107, equipped with TomTom Business Solutions technology for €219 per month. The CO2 emission will be compensated by Mijndomein Auto into a Gold Standard accredited carbon offset project.
The fuel efficient Peugeot 107 XS is equipped with a semi-integrated TomTom PRO 3100 navigation device that gives drivers instant feedback on their driving behaviour and fuel consumption. This helps them to reduce costs and carbon emissions.
“This partnership is an exciting step for Business Solutions into the leasing market, bringing our green technologies from fleet management to a broader publi” said Thomas Schmidt, Managing Director TomTom Business Solutions. “In Mijndomein Auto we have found a partner that recognises the financial gains of responsible driving and shares these benefits with drivers through a favourable lease rate”
“Our focus is on keeping costs of the vehicle as low as possible. This partnership empowers our drivers to actively contribute in keeping their costs low” said Henri de Jong, co-founder of Mijndomein.nl.
The first batch of 200 cars will be equipped with additional TomTom technology to monitor mileage, fuel efficiency and emissions. This offers the opportunity to benchmark the actual costs of maintenance, fuel efficiency and damages for the Mijndomein fleet of identical vehicles over a long period.
The PRO 3100 is semi-integrated on the dashboard and provides real-time services such as TomTom HD Traffic, speed camera and weather information and local search.