Service Line

Established for 21 years, Serviceline maintains and repairs catering and refrigeration equipment nationwide. Over 120 engineers provide maintenance services to a wide range of sectors including private business, local authority, healthcare, education and leisure customers. Offering a unique technology-driven customer support package, they offer local support and national coverage from a 10,000 sq.ft headquarters in Stevenage. Serviceline is owned by the Ali Spa Group of companies, which operates a £2b turnover.

Serviceline implemented a TomTom solution consisting of a LINK 300 GPS tracking box with 10-second positioning, paired with a GO 7000 navigation device with 2-way messaging and LIVE services including TomTom's unique TomTom Traffic.

The system was implemented in December 2009 and has resulted in a number of benefits for the company's engineers, office based staff, and customers.

One of the key priorities for Serviceline was to utilise a navigation system with live traffic information, and by doing so they have significantly decreased mileage figures and extended the life of the vehicles, which in turn reduces the lease cost. The solution has slashed the time taken by Serviceline's office based staff to allocate and send jobs to the engineers. The TomTom solution enables staff to view the driver's destinations, ETA's, and live traffic information, which benefits the customer by providing accurate estimated arrival times on demand. This is imperative in the catering industry, where timing is paramount.


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